Founder proof
01
Built it
Founded, scaled, and exited a business. I know what it means to turn an idea into a real operating company — not just a clever concept.
30-day AI build sprint · founding cohort
Make yourfirst dollarin 30 days.
But the dollar isn't the prize — it's the proof. Proof that the thing you built actually runs: a team of specialized AI agents that research, sell, and ship around you, so you stop moving at the speed of one person.
You start as a team of one, doing every job yourself. You finish with a paid offer in hand and an org running underneath it — so day 31 opens with momentum, not a blank page.
30-day do-the-work guarantee
• Instant access after checkout
• Founding cohort pricing
Day 30a paid offer + an engine that keeps running
5+ agentsspecialized teammates producing around you
$99founding seat · VIP cohort also open
Why this isn’t theory
Built it. Advised it. Proved it.
First Dollar Lab is not built on fake ratings or borrowed hype. The credibility is founder proof, operator proof, and method proof.
Operator proof
02
Advised it
Personally advised hundreds of established businesses on agentic transformation through my day job: where AI creates leverage, where it creates noise, and how operators actually adopt it.
Method proof
03
Proved it
This program worked for me first. I built the sprint by using myself as the first case study before asking anyone else to trust the method.
The first dollar is the receipt.The engine is the method.
The problem
You're a team of one.
You've watched the videos and opened ten AI tools. You know more than ever — and you're still doing every job yourself, so nothing ships and nobody's been charged a dollar.
Founders don't scale by working harder alone. They scale by building a team. The new unlock: that team can be agents you stand up in days, not hires you can't afford.
First Dollar Lab gets you to two milestones at once — your first dollar, and the agentic org that makes the second one easier.
Solo founder (every job, no leverage)
With an agent org (compounding output)
The big idea
You don't get a team. You get thrust.
A team that just sits there is a cost. What you build in 30 days is specialized AI agents producing in concert — research, offer, sales, content, ops — so you stop being the bottleneck and day 31 launches with force instead of a to-do list.
YOUThe director, not the bottleneck
Agent 01online
Research Analyst
Scopes markets, sizes pain, watches competitors, and brings you opportunities worth testing.
Agent 02online
Offer Strategist
Turns a rough idea into a sharp promise, packaging, and price you can defend.
Agent 03online
Sales & Outreach
Drafts outreach, handles objections, rehearses calls, and keeps your pipeline moving.
Agent 04online
Content & Marketing
Produces your landing page, posts, and emails so you're visible without burning out.
Agent 05online
Ops & Delivery
Handles onboarding, delivery checklists, and follow-up so your first customers are happy.
Agent 06online
Finance & Pricing
Tracks what's working, models pricing, and tells you where the next dollar comes from.
By day 30 these aren't theoretical. They're configured, prompted, and running — your first hires, working 24/7, ready to scale into the next level with you.
What's in the box
See exactly what you get
It's digital — so here's a look at the actual deliverables you use to build the dollar and the org.
Workbook
01
First Dollar Workbook
A fill-in operating doc: niche, buyer, problem, offer, proof, pricing, and your first sales motion.
Agent kit
02
Agent Build Kit
Role definitions, system prompts, and setup steps to stand up each of your six specialized agents.
Sprint board
03
30-Day Sprint Board
A day-by-day board so you always know the next action — build the offer and hire the agents on schedule.
Script
04
Buyer Interview Script
Questions that surface real pain, existing spend, and whether people would pay for your v1.
Template
05
Offer Page + Outreach Kit
A simple offer-page template plus warm DMs, follow-ups, and posts your agents help you run.
Cohort
06
Cohort Feedback (VIP)
Live teardown of your offer, your selling motion, and your agent setup — so you're not guessing alone.
How it works
Four weeks. A dollar and an engine.
Each week you ship a piece of the business — and bring another agent online.
WK 01
Choose the arena
Pick a buyer, isolate a problem, map what people already pay for.
+ Hire: Research AnalystWK 02
Shape the offer
A specific promise, a simple price, and a buyer-facing page.
+ Hire: Offer + Content agentsWK 03
Talk to buyers
Outreach, interviews, objections, and real signal from the market.
+ Hire: Sales & Outreach agentWK 04
Ask for the dollar
Make a real paid ask, deliver, and set up to do it again.
+ Hire: Ops & Finance agentsWhy it's different
Most AI courses vs. this lab
Most AI business courses
- Hand you tools, prompts, and trends to consume.
- Leave you as a team of one, doing every job.
- End with notes — nothing actually running.
- Make you confident in AI, not in selling or scaling.
First Dollar Lab
- Gets you to a real paid ask in 30 days.
- Builds you a team of specialized agents, not busywork.
- Ends with an org that's configured and running for you.
- Leaves you with revenue and leverage to reach the next level.
30Day guarantee
Do the work, or get your money back
Complete the 30-day sprint — build your offer, stand up your agents, and run real buyer outreach — and if you don't come away with a sharpened offer, real market conversations, and a working agent team, email us for a full refund. No fine print. We only want you in if it moves you forward.
Claim your seat
Choose how you start
Self-guided Standard at the founding price, or VIP for live feedback and a hands-on cohort. Both check out securely through Shopify.
Standard
$99
Self-guided lab
- First Dollar Workbook + 30-day sprint board
- Agent Build Kit — stand up all six agents
- Buyer interview script + outreach kit
- Offer-page template
- Backed by the 30-day do-the-work guarantee
Secure Shopify checkout · instant access
Most hands-on
VIP
$997
Guided VIP cohort
- Everything in Standard
- Live lab + teardown of your offer and agent setup
- Small cohort with founder-style accountability
- Direct review of outreach, pricing & positioning
- Limited founding-cohort seats
Limited seats · secure Shopify checkout
FAQ
Straight answers
We promise action, an agent team, and confidence — not guaranteed revenue.
What do you mean by "an agentic org"?
Over the 30 days you set up several specialized AI agents — research, offer, sales, content, ops, and finance — each with a defined role and prompts. By the end they're configured and running, so you operate like a small team instead of a solo founder.
Is first revenue guaranteed?
No. The sprint helps you make a serious attempt at first revenue by building an offer, contacting buyers, and making a paid ask. Results depend on your effort, niche, offer, and follow-through. The guarantee covers the program, not your sales.
Do I need to be technical to build the agents?
No. The Agent Build Kit gives you the roles, prompts, and step-by-step setup. If you can copy, paste, and edit, you can stand up your team.
Do I need a business idea already?
No. Start with a rough direction. Week one and your Research agent help you choose a buyer and problem worth testing.
What's the difference between Standard and VIP?
Standard is the full self-guided lab. VIP adds live feedback, a small accountability cohort, and direct review of your offer, outreach, pricing, and agent setup.
What happens right after I buy?
You get the intake form, the schedule, the workbook, the sprint board, and the Agent Build Kit. The confirmation email tells you exactly what to do in the first 24 hours.
Day 30:
first dollar. real thrust.
Stop being a team of one. Spend 30 days earning your first dollar — and building the engine that produces the rest. Backed by a do-the-work guarantee.